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As the automotive industry evolves towards direct-to-consumer sales models, e-commerce for cars is becoming increasingly important. More and more customers are willing to buy their next car online, presenting automakers with the challenge of providing an appealing and convincing product presentation that enables potential customers to make a purchase decision online.
At horyzn.io, we recognize that one of the most crucial touchpoints in the online sales journey is the Product Detail Page (PDP). This is where customers engage with the product on a detailed level and ultimately make their purchase decision.
Recently, we were approached by a leading automotive OEM to create a fully functional prototype for the vision of their e-commerce journey, with a particular focus on the PDP. Our mission was to help our client overcome the challenges of presenting their products online in a way that would enable potential customers to make confident and informed purchase decisions.
To achieve this, our team provided a comprehensive creative development service that encompassed not only information architecture and visual design but also frontend and backend development, including complex data supply. We worked closely with our client to ensure that the prototype met their requirements and aligned with their vision of the e-commerce journey.
One of the most significant challenges we faced during the project was the development of a section where users can view similar vehicle offers.
Despite the complexity of the project, our team delivered a successful prototype that demonstrated our expertise in providing customized solutions for clients in the automotive industry. The resulting PDP was designed to provide a seamless user experience, with intuitive navigation and clear, concise information. The PDP was fully optimized for mobile devices and incorporated industry-leading design features, including responsive car presentations and a visually appealing equipment list and associated grid.
The prototype is a fully functional, mobile-optimized prototype that provides a seamless user experience and enables potential customers to make informed purchase decisions. This prototype was the centerpiece of our project, as we worked closely with our client to develop a PDP that aligned with their vision of the e-commerce journey. Our team provided comprehensive information architecture and visual design services to ensure that the PDP prototype was designed to provide a seamless user experience, with intuitive navigation and clear, concise information. The prototype incorporated industry-leading design features, including responsive car presentations, an equipment list, and an associated grid, and was fully optimized for mobile devices.