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At horyzn.io, we recently worked with a global Automotive manufacturer that needed to maintain a consistent brand image across multiple markets while also allowing for flexibility in local adaptations. Our team developed a comprehensive Web Governance System that helped all involved parties to easily adapt and customize the European Reference Website to their specific needs.
The Web Governance System was realized through a web-based portal that provided a single source of truth for all involved parties. It enabled them to access a clear and concise overview of all guidelines, processes, and insights. The portal included branding guidelines that ensured consistency across all markets, including guidelines for logos, color schemes, fonts, and other visual elements. It also included UX/UI guidelines that ensured consistency in the look and feel of the website across all markets, including guidelines for navigation, layout, and other design elements. The content guidelines ensured consistency in the tone and messaging of the website across all markets, including guidelines for language, style, and other content-related elements.
In addition to these guidelines, the portal also included tracking and SEO guidelines, technology guidelines, and insights on the strategy of the web platform. It provided an overview of all involved parties and contact persons, and included process documentations that detailed how to handle rollout, trainings, change requests, and how to conduct performance measurements, interpret the numbers and derive actions. The portal also contained a roadmap/communication of upcoming updates and releases to keep all involved parties informed and up-to-date with the latest developments.
Our team conducted numerous expert interviews to analyze existing documentations, identify missing information, processes, and guidelines, and develop these missing pieces in close collaboration with the client. Our aim was to provide users easy access to necessary information and a great user experience while browsing the portal.
The Web Governance System and accompanying portal streamlined the adaptation and customization process of the European Reference Website, ensuring that all parties worked seamlessly together towards a common goal. With our help, the OEM was able to achieve a consistent brand image across multiple markets and overcome the challenges of globalizing their web platform.
Overall, our Governance System helped the OEM achieve a single source of truth for all involved parties while maintaining uniformity across different markets. It provided a framework and clear guidelines for branding, UX/UI, content, and much more. This resulted in a consistent brand image across multiple markets and enabled the OEM to overcome the challenges of globalizing its website.
We developed a set of clear and concise guidelines for branding, UX/UI, content, tracking and SEO, technology, and more. The guidelines ensured consistency across all markets and provided a framework for all involved parties to work together seamlessly.
Our team created a set of process documents that detailed how to handle rollout, trainings, change requests, and how to conduct performance measurements, interpret the numbers and derive actions. The process documentation ensured that all involved parties had a clear understanding of the process and could work together seamlessly towards a common goal.
Our team provided an overview of all involved parties and contact persons, ensuring that all parties had a clear understanding of who was responsible for what and could work together seamlessly.
Comprehensive web-based portal that consolidated all project deliverables, including guidelines, process documents, and stakeholder overviews. The portal provided a single source of truth for all involved parties and enabled easy access to necessary information, such as branding guidelines, UX/UI guidelines, and insights on the strategy of the web platform.
<aside> 💬 Contact us
Looking to achieve a consistent brand image across multiple markets and overcome the challenges of globalizing your web platform? Contact us today to learn how our digital transformation services can help you streamline the adaptation and customization process of your website and achieve your goals.
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